http://www.entireweb.com/newsletter/ The latest articles from Entireweb Newsletter, one of the Internet's largest about search engine optimization and online promotion. en http://www.entireweb.com/images/entireweb180.png http://www.entireweb.com/ 180 34 http://www.entireweb.com/newsletter/archive/2008/ISSUE454.html I've seen it many times. A new entrepreneur is excited because their website just went live after weeks, or even months, of hard work. But the excitement doesn't last long when they see that they have yet to make a sale. Or maybe they've only made one or two. They're not covering their expenses, and they're certainly not making enough to live on. Thu, 3 Jul 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE452.html Developing a corporate writing style will unify your company's communications and create a unique 'voice' that enhances corporate recognition and brand awareness. To ensure that your corporate writing style is applied consistently, you need a style-guide. Thu, 26 Jun 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE451.html Choosing a good domain name is crucial to the success or failure of your business. You may wonder how something so small and slight could have an impact on your business, but the best way to compare this is to think about how important location is to an offline business? If you do not have a good location, you are likely not going to get many visitors. The same holds true for a good domain name as well. Tue, 24 Jun 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE450.html As well as link building and on-page optimisation, there are some other very important SEO factors which can help your website index and rank in search engine listings. The following techniques are grouped into the category named 'website optimisation' and should not be overlooked when preparing an SEO campaign. Thu, 19 Jun 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE449.html Testing your website pages, especially landing pages, squeeze pages and sales pages is one of the most profitable things you can do to tweak your pages and gain higher conversions. On top of that, you can learn more about copywriting though split tests and other means of testing your web pages than any other way. Tue, 17 Jun 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE448.html Websites are quickly becoming one of the most popular ways of advertising. Whether it be a business, its product or service or something completely different, everyone of all ages are turning to the web as a method of getting their message out there. With the popularity of this marketing medium increasing and the number of websites always growing, it is obvious that everyone wants to appear at the top of Google's search engine rankings. Achieving such a task is never an easy feat, however with a bit of perseverance, one can definitely increase their chances of reaching that glorious first page result. Thu, 12 Jun 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE447.html Technology has created video marketing opportunities - cable TV, email marketing, websites and video - for small businesses to be on an even playing field with large companies. From extremely inexpensive video streaming in an email to the full-production TV ad with hired actors, even small companies and home-based businesses can include video advertising in their budget. Tue, 10 Jun 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE446.html How long your traffic stays on your website is an indication of how interesting you have made your website. It is always good to check the number of visitors coming to your site and how long they have stayed. How do you check this? You will check this by your log files. This is done by your c-panel or a similar place depending on what your host has set up for you. Here you can view the different stats about your website. Thu, 5 Jun 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE445.html SMO, or Social Media Optimization, helps build website traffic by using social media based websites. The dawning of web 2.0 has seen many different social media websites crop up in an equally large number of different guises. Content sharing, social bookmarking, and collaborative websites form the basis of this initiative and it is these types of website that you need to use in order to leverage the power of the social web. Tue, 3 Jun 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE444.html Roughly a year ago, local search engine optimization was all the rage - the new frontier in search engine marketing. For a while, it seemed that everyone was interested in the local search angle - even multi-national companies. However, for many companies selling products or services to the entire United States, or even globally, it seemed like a non-starter. Companies that counted on people looking for certain products or services that did not require close proximity to the company's location were unaffected. As far as local search engine optimization goes, things have changed a bit since then - at least for some. Thu, 29 May 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE443.html There are many steps to take when you are trying to make money online through affiliate programs. The most tedious and most important step will always be the marketing aspect. Beginners affiliate marketing should begin with knowledge. Read everything that you can to find out the different paths that are available. Tue, 27 May 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE442.html As much time as business website owners put into finding a good web designer, it's amazing how little time gets spent in actually creating the website content - also known as the sales copy. This is the content that will help the customer make a decision whether to take action - or leave. Thu, 22 May 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE441.html SEO (Search Engine Optimization) both the bane and boon of many a person's existence. It's a known fact that the best way to get traffic to your website is by simply having your site show up in the first page or two of the major search engine's results. Visitors that come in from those search engine results pages (referred to as SERP) have two main things going for them. They are more likely to buy, and they didn't cost you any money to get there. Getting your site onto those first two pages can be a struggle, and people are always watching what you are doing and gunning for the top spot. You have to keep aware of all of the latest tactics and methods and measure yourself against your competitors. Tue, 20 May 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE440.html In a business, logo creation is as crucial as setting up a business plan. It is not as easy as going to a designer and having him create a cool, modern symbol with a ripped off tagline. Unfortunately, it goes beyond "cool". It goes beyond what you think is the hype. Instead, it requires a deeper understanding of your business, how it can be best represented, the overall impression it leaves on its viewers and if it is sticky enough to be retained in the minds of your market. Thu, 15 May 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE439.html If you already have your own blog, or are thinking of setting one up, you've undoubtedly read one or more of the beginner's guides to blogging that frequent the Internet. Blog often and provide unique, fresh, entertaining, accurate, and relevant information. That's the content of virtually all of those articles, but this information is only going to get you so far. Tue, 13 May 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE438.html It's a common trend that internet marketers do whatever they can do to get the e-mail address of the people visiting their site. Online, you have a really small window of opportunity to convert a visitor into a client and if they're not ready to buy whatever they're browsing on your site, it's a good idea to at least find out who they are so that you can try a different sales approach on them on another day. Just because they're not interested in what you're selling today doesn't mean you can't find something else to tickle their fancy. Thu, 8 May 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE437.html You have a message to communicate to your prospective customer. Unfortunately, they're so overwhelmed by advertisements and other promotional information that the chances of your message getting across are slim to none. Indeed, studies show that the average consumer in this country is bombarded with nearly 3500 commercial messages a day. Tue, 6 May 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE436.html Keyword and description meta tags optimization tutorial for better search engine rankings. Have you ever wondered why some web pages get higher search engine rankings than others? Of course you have, if you are a web developer. You may have read or heard of a hundred ways to improve your page ranking and tried them all. Only to see dismal results and wonder what the heck went wrong. Thu, 1 May 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE435.html In this article I wanted to cover a few very basic tips that you can keep in mind when building high-performance strategies. Remember that good search engine marketing is not about trying to manipulate or "fool the search engines." Good SEO skills are more about creating genuine relevancy for well-written content that deserves to be found because it is truly the most relevant and useful to your audience of readers. Tue, 29 Apr 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE434.html If content is king, make your keywords your servants! It's pretty simple; good keywords bring lots of traffic, bad ones don't. If you want that free search engine traffic, the first thing you need to do is to find out what exactly it is that people are searching for in the area that you are interested in. Then you pick key words that relate to your topic of interest, and that people are really searching for. Thu, 24 Apr 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE433.html There have always been do-it-yourselfers succeeding at web promotion and search engine optimization. In fact, many of the established businesses offering web services today came from humble beginnings, perhaps nothing more than a college student with a laptop, an internet connection, and too much free time. The Web evolves as the result of the innovation and experimentation of individuals. The sharing of knowledge. The do-it-yourself attitude. Tue, 22 Apr 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE432.html As an email marketer you may face email deliverability issues every day. Whether you're sending a personal email or bulk customer communication, electronic messages are frequently intercepted, filtered, erroneously labeled as spam, bounced or returned to the sender as undeliverable. Thu, 17 Apr 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE431.html CSS style sheets have made it easier to handle web pages during web development. CSS or Cascading Style Sheets as the name suggests is a style sheet that allows you to easily link to other documents in your website. It allows you to retain control over the various elements in different web pages of your website. Tue, 15 Apr 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE430.html A sitemap is a little-known secret to enhancing your Web site's position in the search engine listings. No, it's not a killer secret that will draw in thousands of new visitors overnight, but it is an important addition to your toolset, and not hard to implement. This article will tell you why you need a sitemap, and how to create one and submit it to the search engines. Thu, 10 Apr 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE429.html A web site does not stop with ownership. Work has to be done such as getting it optimized for search engines. Your web site has to be made search engine friendly, that is to say, it must meet certain expectations of the "crawlers" or "spiders" of search engines. The index that these crawlers have created will be used in ascertaining the status of your web site in terms of relevancy to the requests of users. Tue, 8 Apr 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE428.html Great web page design is very important to making sure that your customers see your company in the way that you want them to. Just as you put a great deal of effort, time and resources in ensuring that your bricks and mortar storefront is bright, clean, and attractive, your website needs the same kind of attention. This article will explain the top three ways to make your website work for you! Thu, 3 Apr 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE427.html Google PageRank is important in building traffic to your website for a number of reasons. Before we discuss why, here is quick heads up on how it works. Tue, 1 Apr 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE426.html Many brick and mortar companies that are catering to their local clientele find it hard to SEO for local markets despite targeting the best keywords. Quite naturally this is not a surprising matter as many of them, although efficient in running their off line businesses, typically stumble over two critical blocks. Thu, 27 Mar 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE425.html Everything on the Internet starts with a domain name! I know that may come off as a bit over reaching - but its true. From email to news, search, video or anything else on the Internet - you have to know where you're going which is only achieved by a domain name. Tue, 25 Mar 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE424.html Every week I get asked to look at business websites and tell the owners why they're not getting the results they want. Some of these sites are straightforward brochures, others are e-commerce catalogs, and some are those direct-mail-style pitches reminiscent of old mail-order magazine subscription schemes ported-over to the Web. Some have incorporated do-it-yourself audio and video and some even had this media professionally produced; still the results stink. Why? Thu, 20 Mar 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE423.html Networking has long been one of the most valuable and viable tools a marketer or salesman can have. Way before the Internet became such a business powerhouse, marketers built up lists of potential leads and business relationship partners through networking. Even though a lot of businesses have taken their sales efforts online, there are still lessons to be learned from offline business networking. Tue, 18 Mar 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE422.html The goal of the search engines is to provide the most relevant information to its users. It's in the best interests of the search engines to be relevant because if the information returned is not relevant, the web user will use a different search engine and this will take money out of their (massive) pockets. Thu, 13 Mar 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE421.html Undertaking any new advertising campaign should also entail the optimization of your landing pages. These pages need to be set up primarily to convert the visitors that your advertising generates. No matter the method of marketing or advertising you use, even offline advertising, you should have a clear understanding of the visitors that it will produce. Tue, 11 Mar 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE420.html When website owners and marketers talk about online marketing, they often refer to SEO and PPC. Email marketing can sometimes be overlooked despite being one of the most powerful methods to reach potential customers and to keep existing customers coming back for more. Perhaps a factor in this is that direct email campaigns are commonly associated with spam emails, but careful list management ensures that this need not be a problem. Thu, 6 Mar 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE419.html Do you know what your target audience wants and how they are looking online? As an Internet Marketing Consultant I am often surprised that many website owners don't know who their market is, and how to target them with web copy and SEO. Tue, 4 Mar 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE418.html If you have a website, you know that traffic is essential, especially if you have something to sell. Not just any old traffic, though - you need targeted traffic. Thu, 28 Feb 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE417.html If you want to promote your product or service, then consider using public relations. The best part of PR is that it costs nothing. In fact, public relations is one of the best kept secrets of small business owners who are successful. Use these powerful techniques to get picked up by local and national media. Tue, 26 Feb 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE416.html You won't find many article marketing secrets being given away online, because very few people properly understand the power of this internet marketing tool. It is more than simply a way of getting links back to your website, but a very powerful tool that if used properly can increase your sales to another level. Thu, 21 Feb 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE415.html The internet stores a massive amount of information and much of that is in text. To find quality content to return for search queries the search engines look for sites with text content and the more the better... Tue, 19 Feb 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE414.html Internet marketing strategies involve driving targeted (people who are interested in what you have to offer) traffic to your website, blog, or sales page... Thu, 14 Feb 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE413.html Knowing how to use offline advertising in internet marketing can give you a significant advantage over your competitors, since many do not use offline methods to advertise their products. Tue, 12 Feb 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE412.html If you're a person who hates to even think about getting up on stage and performing for an audience then you may have some understanding of what it is like for some to consider starting their own online business. Thu, 7 Feb 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE411.html The world was once black and white. The television had black and white programs and publications were mostly black. However, in the 60s, all that changed to what we see today. Therefore, we know color is now the best means of drawing attention to any media. Tue, 5 Feb 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE410.html This guide to creating high-value content for your small business website will help you attract and retain readers, and the turn those readers into customers. A must-read for anyone involved with small business web development or website writing! Thu, 31 Jan 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE409.html Although the concept of search engine optimization can be somewhat complex, there are a number of basic search engine optimization techniques you can use to improve your organic search results. Keep the following in mind when trying to achieve top rankings for your website. Tue, 29 Jan 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE408.html What is the deal with Meta Tags? Search Engine Optimizers often have two different views when it comes to meta tags. One this is unanimous meta tags have definitely been devalued for use in most major search engines but you will find they are still being used as the description often times when your site is listed in the search results. Thu, 24 Jan 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE407.html Cross-promotion is an easy, inexpensive method for generating more traffic and more revenue for your business and for the business of your promotional partners. Tue, 22 Jan 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE406.html To reach the top of major search engines, like Google, you'll need to focus on both on-page optimization and off-page optimization. These strategies ensure that your web pages are properly coded and that many third party websites are linking in. Make sure to develop your web pages with proper search engine optimization techniques. Once you've done so, focus on building links to your website. Links should be formatted properly and generated from high ranking websites (Google PR). Thu, 17 Jan 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE405.html Do you know what's happening in your own site search? Understanding site search is one of the most important KPI (Key Performance Indicator) you should measure. According to a Forrester study, over 50 percent of major web sites fail in search usability. When your search fails to deliver, your conversion suffers. A low converting site will result is less sales and decreased revenue. Tue, 15 Jan 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE404.html Vigilance, micromanaging and attention to detail can help you avoid some common and costly mistakes of PPC advertising. What are those mistakes? Here are the terrible 10 that are typical to most pay per click campaigns. Thu, 10 Jan 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE403.html You have two choices to consider when trying get your site ranked higher in search engines. You can hire a Search Engine Optimization Company that is an expert in the field or if you have some time, you can do it yourself. Tue, 8 Jan 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE402.html Search engine optimization techniques for Google and Yahoo are quite different. Many websites rank well in one search engine but not the other. This is the direct result of each search engine having its own unique ranking algorithm. For example, the Google algorithm predominantly values the anchor text of in-bound links. Yahoo places more emphasis on keyword density and meta tags. Thu, 3 Jan 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2008/ISSUE401.html There are many places in your HTML you can include keywords, but the Titles and descriptions are arguably the most important elements of your Web site. Tue, 1 Jan 2008 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE400.html Do you even know if your web site converts? Well, believe it or not web site conversion is about taking analytics and the statistic or information from your files and programs, then using them to help your visitors find what they are looking for on your web site. It guides them to do certain things while they are on your site. Like a navigational system. Thu, 27 Dec 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE399.html There are two basic areas for SEO. They are the black hat methods and the white hat methods otherwise known as organic search engine optimization. This article will delve into the better long term benefits of organic SEO. Tue, 25 Dec 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE398.html In the world of search engine optimization, we all know the value of back-links, these can be better defined as votes of trust which point back to our website. There are several types of links and they are ranked differently by the search engines, a few are: one-way links, reciprocal links, three-way links, etc. Thu, 20 Dec 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE397.html You've decided on a domain name for your new business, and the domain is already registered and for sale. How much should you be willing to pay? This is becoming a common question, as so many quality domain names have already been taken. Tue, 18 Dec 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE396.html Many marketing experts struggle with the concept of on-site conversion. After executing on a well developed marketing plan, and generating traffic to a landing page or website, the next step is to turn your prospects into customers. Improving your online conversion rate can be accomplished in a number of ways. Thu, 13 Dec 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE395.html Over the last two to three years, the use of direct marketing has increased by almost 20%. Much of this growth in use has been driven by the increasingly important role of the internet in direct marketing. Tue, 11 Dec 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE394.html So you've optimised your website, done the keyword research, got the backlinks and everything is ethical. You're sitting proudly on the first page of the search results. Or you've set up a pay per click campaign, bid on your keywords, created some ads and performance tracking is in place. Again, you're at the top of the pile. Either way, you're visible and people are visiting your website. But visitors aren't converting into leads, prospects or customers. What's going wrong? Well your website may be visible, but is it connecting? Thu, 6 Dec 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE393.html Now that we're at the end of the year, it's a great time to plan your publicity for 2008. Tue, 4 Dec 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE392.html SEO web design is a concept which emphasizes great architectural design principles based on how the search engines determine relevance and site information. The design should be able to give out the information that the user is seeking and at the same time be easily navigable. This is part of search engine optimization because the SEO web design should also be able to satisfy robotic crawlers and spiders in their quest for information regarding the website and other data. Thu, 29 Nov 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE391.html One of the most telling things you can do in any business is study your competitors. Your competition can reveal weakness in your business and open your eyes to new opportunities in your industry. Tue, 27 Nov 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE390.html Google is by far the most important search engine on the net. To rise to the top of their search engine, you need to improve your link popularity and you need to understand how they measure your link popularity (over 50% of all search engine traffic comes from Google, and if you can rise to the top, you will likely rise to the top of all the other search engines as well). Thu, 22 Nov 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE389.html SEO, or Search Engine Optimization, is the optimization of a web page in order that it ranks higher in the SERPs (Search Engine Result Pages) for specific keywords or keyword phrases. The pages that rank higher typically gain the greater amount of search engine traffic compared to pages ranked lower for the same keyword. Tue, 20 Nov 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE388.html Online shopping has quickly outstretched high street shopping for popularity and overall spend. One of the big advantages that consumers gain is the ability to comparison shop for a better deal. However, for the e-store owner or service provider, this can make it difficult to survive without offering the lowest prices and the greatest deals. Decreasing prices has an obvious effect on your revenue and profit so it is vital that you aim for the right target market and attempt to build customer loyalty. Thu, 15 Nov 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE387.html Do you have a new product or an existing product that you'd like to promote? Search engine marketing can be an effective technique if you know how to optimize your online campaigns and manage your marketing spends effectively. Tue, 13 Nov 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE386.html Although we credit Google, Yahoo, and other major search engines for giving us the system we use to find the information we seek, the concept of hypertext came to life in 1945 when Vannaver Bush urged scientist to work together to help build a body of knowledge for all man kind. He then proposed the idea of a virtually limitless, fast, reliable, extensible, associative memory storage and retrieval system. He named this device a memex. Thu, 8 Nov 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE385.html I suppose I can title this article "25 Email Marketing Mistakes I've Made." But rather than focus on the negative, below I've outlined the best practices I've come to adopt over the years. Hope you find something here useful. Tue, 6 Nov 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE384.html Small business owners are often limited by small marketing budgets and manpower. But that doesn't mean they can't compete against larger businesses or websites when focused on search engine optimization. SEO is a basic marketing tool that everyone should use regardless of size. Thu, 1 Nov 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE383.html Many people wonder about generating traffic to their websites through paid traffic offerings. This topic is highly debated among the industries top SEO managers because some believe in the practice and others do not. Tue, 30 Oct 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE382.html Your web site marketing strategy is the essential factor that determines the success or failure of a business web site. This is true whether your web site is an extension of an offline business, or you run an completely online business. Web site marketing is unlike any marketing you may have done using other media. Thu, 25 Oct 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE381.html Copyright infringement is a very common occurrence on the World Wide Web. How do you protect yourself? And, what can you do if someone steals your content? Tue, 23 Oct 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE380.html Learn more about XQuery! Thu, 18 Oct 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE379.html Remember back in the good old days when TV commercials showed blind-folded people tasting different colas or washing dirty laundry, only to discover that one product was better than the other? Tue, 16 Oct 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE378.html This article contains some of the principles which I have learned the hard way and the easy way. Each principle is fairly obvious but so many designers ignore them for one reason or another and the consequence is a hard-to-use, poor looking site that is difficult to manage and fails to make the top 1000 in Google. If your website adheres to the principles below it will almost certainly be much healthier, and you and your visitors will reap the benefits. Thu, 11 Oct 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE377.html If you have a struggling internet business, you are probably facing the difficult task of how to attract visitors to your website at a price you can afford. Indeed, internet marketing is a challenge, and it takes years of persistence. There are many affordable ways to get traffic to your site. For now, we will outline the most practical ways for you to market your online business without having to spend a great deal of money. Tue, 9 Oct 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE376.html How much do you know about the visitors to your web site? Are they directly interested in what you have to offer them? Is what you are speaking about on your site general information that is available anywhere on the internet or something that they can only get from you? If you are simply rehashing what everybody else is saying than you are losing out on a lot of traffic and a lot of income. Thu, 4 Oct 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE375.html Many people rush into business thinking it will be easy to run, but very soon they realize that it is not as easy as it looks. A successful business is a finely tuned machine. In order to keep your business running smoothly it is important to avoid making mistakes. Tue, 2 Oct 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE374.html Just about everyone has a website today. Certainly, if you're in business one way or another, you have a website. And people have different objectives behind their sites. Some are content-driven. Others provide an online service and have sophisticated user interfaces. Others still are designed to entertain and amuse their visitors. But regardless what your website is designed to do, there are a few primary objectives you should keep in mind before you start building. Thu, 27 Sep 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE373.html Each of the major search engines Google, Yahoo and MSN have quality webmaster guidelines in place to prevent the unfair manipulation of search engine rankings by unscrupulous website owners. These webmaster guidelines change frequently to 'weed' out any new deceptive practices and those websites found engaging in these illicit practices are consequently dropped from the search engine rankings of the major search engine they have offended. Tue, 25 Sep 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE372.html The key to marketing has always been getting one's product recognized by as large a group of people as possible. Advertising has always been the key to any marketing effort. Companies spend millions on ad placements in trimedia campaigns that encompass print, radio and television. Thu, 20 Sep 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE371.html When followed, the guide will prove to be quite a valuable web design resource. From the inexperienced to the experienced, this guide has something for everyone. Tue, 18 Sep 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE370.html Email marketing has exploded in growth over the past few years, as marketers have continued to see the benefits and outstanding ROI this marketing medium can bring. However, despite the great results being attained, many marketers still overlook a very important component of their email marketing campaigns: The Subject. Thu, 13 Sep 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE369.html There are many aspects in regards to search engine optimisation. Learn more here. Tue, 11 Sep 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE368.html An article for everyone on accessible web design. Discusses the common mistakes made by designers and why you should concern yourself with them. Thu, 6 Sep 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE367.html Learn more about 18 important marketing concepts and how to use them in your business. Tue, 4 Sep 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE366.html What is a regional web site? A regional web page is one that focuses in on a specific area such as a city, county, state, country or area of the world. You do not have to have a regional web site to add a regional component to your site. There are two types of sites I am going to talk about. First is the regional site itself and then a web site with a regional section in it. If you already have a web site and want to expand the content and the audience then adding the regional section is a great option for you. Thu, 30 Aug 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE365.html So which is more important, to please the visitors or the search engine spiders? The unequivocal answer is to please the visitors. What good is a site that attracts spiders but not actual people? And what good is a site that only attracts some visitors but not search engine spiders? Tue, 28 Aug 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE364.html Link building strategies have, for most people for a long time, revolved around reciprocal link exchanges. Whilst most people understand that links are important, they generally don't understand why this is so. Thu, 23 Aug 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE363.html If you want to develop effective newsletters, you'll need to follow these seven proven tips for creating winning newsletters. Tue, 21 Aug 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE362.html While it's true that "nobody's perfect," I think the same goes for small business web sites as well - no web site is absolutely perfect. Even the best of the best often have room for improvement! Thu, 16 Aug 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE361.html While it's true that "nobody's perfect," I think the same goes for small business web sites as well - no web site is absolutely perfect. Even the best of the best often have room for improvement! Tue, 14 Aug 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE360.html Getting your product on the market requires exceptional product knowledge, creativity, imagination, persistence and energy. Here are five steps that can be implemented with low, or no cost. Now, in some cases, your "product" may be you! Are you a professional speaker? Success coach? Entertainer? ... Take these steps and get your product on the market in record time. Thu, 9 Aug 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE359.html What is most the most important attribute to developing your reputation? Would you prefer to be known as reliable, respected, revered or feared? Is it possible to be all of these things over time? Constructing your reputation is like solving a Rubik's Cube puzzle. It takes time, several steps and the right combination of twists and turns. It is also important to know what it should look like when you are done. When you have the goal in your mind, then you can go about solving the puzzle. Tue, 7 Aug 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE358.html In real life, presidential election campaigns are run behind closed doors and their actors often play dirty tricks on each other; for "All's fair in love and war." The final purpose of the game is political supremacy. Power. In SEM... the top of Google's SERP. Thu, 2 Aug 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE357.html Do you have a website that is getting very little or no traffic at all? Well, there are ways that you can change that even on a small marketing budget. We will review each of the strategies you can use to promote your website, and then we will try to assimilate them into a single, uniform strategy that is both highly effective and affordable. Tue, 31 Jul 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE356.html Keyword research is the only way to approach SEO with informed expectations. How competitive are the keywords you are optimizing for? What keywords are you including in your link building efforts? What will it take to succeed? Answering these questions ahead of time makes all the difference. Thu, 26 Jul 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE355.html Having used a large number of web site visitor trackers over the years, I first approached Google Analytics some time ago, with the somewhat jaded attitude of someone who's 'seen it all' or at least 'seen most of it'. What could possibly make this particular utility stand out in such a large crowd of competitors? Tue, 24 Jul 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE354.html Web design focuses on appearance and aesthetics. SEO focuses on text quality and quantity. Web designers don't really like to clutter their designs with text. They prefer to see the images stand out on their own. SEOs on the other hand don't like images that much. Thu, 19 Jul 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE353.html Whether you are starting a new business or looking to attract new sales there are a few things you can't afford. Losing potential clients to your competitor and wasting money on ineffective advertising. Tue, 17 Jul 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE352.html Very simple: Be a source of integrity. Don't be phony, people will know and not come to visit your site again. Even worse, they will post a bad review somewhere on the web and others will not even come to see for themselves. If you don't know about something, don't pretend that you do. Thu, 12 Jul 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE351.html The html title tag of a web page's html header is the single most important "on page" element when it comes to search engine optimization. That being said, is the best use of this valuable real estate served by including your business name in the title? Chances are the answer is a resounding "no!" Tue, 10 Jul 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE350.html Keywords are all the buzz these days, but the migration of keywords from what they were a year or two years ago to where they are now is a different thing altogether. Thu, 5 Jul 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE349.html Let's take a look back into the past and see some results from previous polls included in the Entireweb Newsletter. Tue, 3 Jul 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE348.html Do I need a web site? That is the question often asked by business owners. The answer will usually depend upon the type of product or service offered and what the business is trying to achieve. Thu, 28 Jun 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE347.html Did you know that every single time we make a purchase we do the same four things? Did you also know that the world's most successful businesses are now organizing their corporate structures around helping customers with these 4 basic steps? Tue, 26 Jun 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE346.html If you bring up the subject of web design with small business people, it wouldn't take long to find someone who has been burned by a web designer. Perhaps they have even come to the conclusion that a web site is not worth the expense. Let's look at how and why that happens, and outline some success principles that will help you when you need web design services. Thu, 21 Jun 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE345.html You offer a reliable, quality service. You know that if more people knew what you can do, you'd increase sales. So you advertise in the most likely media for potential clients to read about you. But there's no response. Why? Tue, 19 Jun 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE344.html When it comes to SEO not all of us have the time to be experts. At some point the real "gurus" of SEO and other topics are the people with a whole lot of time on their hands. This list, put together with the everyday webmaster in mind, drives home some absolutely crucial points that you should keep in mind when optimizing your pages for valuable search rankings. Thu, 14 Jun 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE343.html How did peeves become pets? Here are the top 10 according to many surveys. Tue, 12 Jun 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE342.html This article is aimed at those who write their own web pages and also at those who hire a writer and may wish to check that he or she is working on the right lines. Thu, 7 Jun 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE341.html This list details some very important points to keep in mind when creating or managing any pay-per-click campaign. Tue, 5 Jun 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE340.html This report is designed for entrepreneurs, small business owners, independent contractors and anyone who needs to build relationships and develop leads or referrals in order to promote and increase their business. Thu, 31 May 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE339.html By the hammer of Thor there's a lot of blogging myths out there; myths that keep you from generating more online leads and building lasting relationships with clients. Tue, 29 May 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE338.html You would think that everyone in business would be able to tell you what they do and why you should be doing business with them; unfortunately the sad truth is many business executives can't. Thu, 24 May 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE337.html As a small business entrepreneur, you are savvy enough to know that branding isn't just for large multinational corporations. However, when it comes to branding there is still too much attention given to colors and designs and not enough given to achieving brand power. Tue, 22 May 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE336.html Virtually every organization encounters customer complaints from time to time. Sometimes it is easy to get caught up in the complaints and to lose track of how many satisfied customers say nothing at all. Thu, 17 May 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE335.html Are you choking when it comes time to close the sale? Here are some approaches that will make it easier. Tue, 15 May 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE334.html You have either put a lot of effort into your website or you have paid someone else a lot of money to put the effort in for you. Either way, whatever the purpose of the website, you want to get the most out of it. The question now becomes, how you can tell if your website is likely to succeed. Thu, 10 May 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE333.html Thinking of outsourcing your reciprocal linking? Think again. There are more benefits to linking than just getting links. Consider doing at least some work yourself. Tue, 8 May 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE332.html 'Fail fast and fail cheap' is a piece of advice that's embedded in Internet culture. It's also a piece of advice that many Internet entrepreneurs and established businesses fail to fully understand. Thu, 3 May 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE331.html Wonder why some people get better marketing results than others? It's because they tweak. Tue, 1 May 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE330.html Ten years may not seem like a long time, but at the pace of change in business, it sometimes feels like a lifetime. Thu, 26 Apr 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE329.html Startup Companies often have big dreams and a small budget. Using pay per click (PPC) advertising like Google AdWords, Yahoo! Search Marketing, and MSN adCenter alone to draw traffic may not be financially feasible. Tue, 24 Apr 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE328.html Marketing is what we do that puts us in a position to make a sale. Good marketing makes selling easier. Bad marketing may make selling impossible. Thu, 19 Apr 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE327.html After thorough research and consideration, you decided to put up an online business. Careful Internet marketing has been executed flawlessly and without much difficulty. You have your URL name. Your web site is very appropriate for your business and very attractive, too. You've done every search engine optimization technique you have read. Now, you wait... anticipating any site hits. Tue, 17 Apr 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE326.html One of my clients recently asked me the following question: "So I have the new prospects and I send them 'Good to meet you' cards. In three months I send them another card ... then what? How do I develop and build relationships with busy interior designers so they'll think of me for decorative painting?" Thu, 12 Apr 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE325.html The jury of search engine experts over at SEOMoz has weighed in, and here are the top factors affecting search engine placement, according to them, with my comments. Tue, 10 Apr 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE324.html Building customer trust online is a combination of good branding, good design, and good content. A website needs all three components to be successful in creating a climate of trust that encourages sales. Thu, 5 Apr 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE323.html Are you considering adding a newsletter to your website but need some newsletter writing tips to get you started? Tue, 3 Apr 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE322.html Do you have a website that is getting very little or no traffic at all? Well, I can put you on a path to changing that within the time it will take you to read this article. Thu, 29 Mar 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE321.html When developing a search engine optimisation (SEO) strategy there are two main factors to consider; "On page optimisation" and "off page optimisation". Tue, 27 Mar 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE320.html Every web designer is familiar with the HTML programming language, which stands for Hypertext Markup Language. The language has been in use since the advent of cyberspace, and although it will probably always be used, it is already being supplemented by newer, more versatile versions of HTML. Thu, 22 Mar 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE319.html Email marketing gets results but for the kind of results that marketers rave about it's essential to develop targeted email marketing campaigns - campaigns that identify and reach the people most likely to respond. Tue, 20 Mar 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE318.html Anyone who's been in marketing for more than a day understands the value of customer testimonials. Better than any other form of proof (logical argument, data, endorsements), they can prove particular claims that the marketer wants to make about his product. Thu, 15 Mar 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE317.html While the variables are infinite (that's a good thing - it means that every logo can be unique) there are certain benchmarks (I hesitate to call them rules) that if you follow, will pretty well insure that you'll end up with a decent and workable logo. Tue, 13 Mar 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE316.html Marketers and brand managers are becoming more and more concerned that their newly created name will be inappropriate in their target markets. Thu, 8 Mar 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE315.html This might seem like an obvious statement. Of course the look and feel of my web site matters but how much does it actually matter and what can I do to improve my web design interface? Tue, 6 Mar 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE314.html I've looked at a lot of websites over the years and helped a lot of clients, and I've yet to meet anyone who is totally committed to making their site as successful as it could be. Thu, 1 Mar 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE313.html Link popularity is by far the most important factor for determining your search engine ranking. You need to know what link popularity is, why it is so important, and how Google measures your link popularity (over 50% of all search engine traffic comes from Google, and if you can rise to the top of Google, you will rise to the top of all the other search engines as well). But, before we talk about how Google measures linking, we need to cover some basics. Tue, 27 Feb 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE312.html Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. (Wikipedia) This definition of SEO sounds simple, but beware! Search engine optimization is a minefield, even for professionals, and although necessary to a business, should not be undertaken lightly. Below, is a brief look at the top 10 mistakes and how to correct them. Thu, 22 Feb 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE311.html When you choose a web designer, there are many things that you need to be aware of and that need to be taken into consideration before you make a decision. Tue, 20 Feb 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE310.html The PageRank of a website is determined largely by the importance, or popularity, of the site based on the PageRank of the sites linking back to it. You must take advantage of quality backlinks to increase the PageRank of your site. Learn more here.. Thu, 15 Feb 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE309.html You probably already know the key to making any kind of income from the net is a well designed web site. What most people don't realize your site doesn't have to look perfect or be professionally designed to be successful. Not by a long shot! Tue, 13 Feb 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE308.html The really good salespeople are trained to discover details about the customer before trying to pitch a particular item. A question like, "Hi, how are you? What sport do you play?" is a great opening line. It gets the customer to focus on a general topic, and then persuades him or her to narrow down the choices. And a focused customer is a buyer, not a browser. Thu, 8 Feb 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE307.html While just about everyone agrees that informed key phrase selection is at the core of effective SEO (search engine optimization), many are surprised to find out that the self-same information also guides them to writing more effective sales copy. Tue, 6 Feb 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE306.html Internet marketing involves more than getting traffic to your site. Sometimes the smallest things can have the biggest impact. The following five actions you can take to improve your Internet marketing and Web site are simple and often over looked when creating or marketing a site. Thu, 1 Feb 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE305.html This article aims to provide readers with an overview of the very basics of information retrieval. Understanding these principles can help you to optimise your website content for the search engines and also help you to analyse search engine algorithm changes. However, the details in this article are not intended to describe how modern search engines work, as they use many additional factors, including link analysis. Tue, 31 Jan 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE304.html If you pay attention to online marketing, you are constantly inundated with people who sell the so-called "secrets" to brand new marketing techniques on the Internet. Each and every day you are bombarded with new e-books, teleseminars and software alleging to hold the "secrets" of blog and ping, or the "secrets" of the death of Google Adsense or the "secrets" of content is king for Search Engines... Thu, 25 Jan 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE303.html Marketing is often segmented into four distinct sets of activity. The four P's - Product, Pricing, Promotion and Placement or distribution. Article Marketing Strategies can play a significant role in at least two of these activities and should be incorporated into every Internet Marketing Campaign. Tue, 23 Jan 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE302.html Many business owners would give their left arm to have the same brand recognition as Oprah, Microsoft, McDonald's, Starbucks or Amazon.com. But you don't need the marketing budgets of these behemoths to promote your company and get your piece of the pie. A creative approach to self-promotion will put you face to face with your prospects and, properly executed, can help you become a well-known name. Thu, 18 Jan 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE301.html If you have a website that provides free information or a free service, you may be sitting on a potential goldmine. It is possible to generate ad revenue with any website, even if it is just a blog or a message board. For our purposes here, we will review each of the different income streams available to you as a webmaster so that you can formulate a plan to turn your free service into a money making business. Tue, 16 Jan 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE300.html An essential element of the success of any Internet Marketing campaign is the ability to analyze the traffic to coming to your Website. A key business mantra is that if you can't measure it, you can't manage it. Thu, 11 Jan 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE299.html What do you see when you search for your company or brand name? Is there anything on the first page of the search engine results that you wouldn't be proud to display on your home page? Consumer review sites, blogs and forums have made it easy for anyone to say whatever they want about your company, whether they be disgruntled customers or competitors who like to play dirty. Tue, 9 Jan 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE298.html I am about to hand you the most worthwhile website writing tip ever devised. It is so simple, yet so effective, that from now on your website copywriting will shine forth like a good deed in a naughty world. But, first, a short preamble. Thu, 4 Jan 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2007/ISSUE297.html Some Reflections of 2006 and Predictions for 2007... Tue, 2 Jan 2007 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE296.html We have all heard the term content-rich, but what does content rich really mean? Content rich means different things for different individuals, because what one person finds useful, another may not. Content rich is all about providing information that is considered valuable to your target audience. Information that visitors might find useful could consist of product or industry facts, statistics, reviews, tutorials, or educational information related to a specific industry. Thu, 28 Dec 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE295.html LSI is a unique indexing method that potentially takes Google search one step closer to becoming human in its way of thinking. If we were to manually search through web pages to find information related to a given search term we would be likely to generate our own results based on the theme of the site, rather than whether a word exists or doesn't exist on the page. Tue, 26 Dec 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE294.html Promoting your internet business can be a tough task. The costs of traditional advertising are prohibitive. It can cost as much as $50,000 to run a print advertisement in a prominent publication. It can cost much more than that to produce and run a TV commercial, especially if the commercial airs during peak viewing hours. Online marketing is a problem too, because it is extremely difficult and takes a long time to climb to the top of the search engine rankings. Thu, 21 Dec 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE293.html Your link profile is potentially the most powerful aspect of your SEO efforts, especially in the eyes of Google. Quality counts over quantity, but it is important to get a good list of well-balanced links pointing to your site. Tue, 19 Dec 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE292.html If you are an internet marketing novice, you are probably facing the seemingly impossible and somewhat daunting task of trying to get your site listed on the first page of the search engines. Thu, 14 Dec 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE291.html What do you need to think about when it comes to web site translation? Tue, 12 Dec 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE290.html When beginning a Search Engine Optimization campaign, there are a few basic steps that every SEO knows to take before they begin. The first is always to build a keyword list of which there are varying methods of doing so. The right methods will aid you in creating and supporting a site-wide SEO strategy. The wrong methods will run you in circles, wondering what went wrong. Thu, 7 Dec 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE289.html Here are some random thoughts on search engine optimisation. Tue, 5 Dec 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE288.html Ever wonder why some marketing tactics work for some businesses but not others? Why? Learn more here... Thu, 30 Nov 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE287.html SEO, or Search Engine Optimization, is one of the most highly talked about topics between Webmasters and marketers... Tue, 28 Nov 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE286.html When a business owner decides to bring their business to the web, generally the last thing that they think about is search engine optimization. Thu, 23 Nov 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE285.html I now propose to go right out on a limb and say that design has very little to do with search engine optimisation. Or how is it? Tue, 21 Nov 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE284.html Outsourcing is a term used in business and it is gaining popularity on the net as millions of web site owners discover they do not have all the tools and skills necessary to handle each and every portion of their businesses. Thu, 16 Nov 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE283.html I received such a great response to my piece on search engine optimization on this site recently, that I thought it might be a good idea to take things a stage further - and a bit deeper. Tue, 14 Nov 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE282.html So you have a slick, eye-catching web site with lots of fancy graphics and flash animation, congratulations! You excitedly type in your site's url in Google's search engine...and your site shows up in Google's supplemental results. Thu, 9 Nov 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE281.html What is the secret for gaining a high page ranking in the major search engines? In essence, it's nothing more complicated than doing what the search engines want you to do. In other words, it's making things easy for the robots when they come crawling around your site. Learn more here.. Tue, 7 Nov 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE280.html Learn more how Pay-per-click marketing strategy can boost your sales. Thu, 2 Nov 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE279.html As a webmaster it's important to gain the trust of your visitors as soon as they arrive at your web site. He is the top 10 tips to help gain your visitors trust. Tue, 31 Oct 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE278.html Learn more about link popularity building and get some good tips about the same. Thu, 26 Oct 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE277.html These are what I believe to be the top 10 most important things (not necessarily in order) that you need, in order to get your website found in the search engines. Tue, 24 Oct 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE276.html Top tips for web designers & developers. Thu, 19 Oct 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE275.html What you need to think about when integrating a website with your business. Tue, 17 Oct 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE274.html Learn more about the 6 C's Of Marketing. Thu, 12 Oct 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE273.html Do you have a brand new site? How long will you have to wait before it appears on search engines? The truth is, that it could be several months. If you do nothing, it could be years. We offer a couple of suggestions for getting you started on launch day. Tue, 10 Oct 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE272.html Learn more about optimizing your images for search engines. Thu, 5 Oct 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE271.html If you've reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you're ready to learn about autoresponders. Tue, 3 Oct 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE270.html The old adage, "keep your friends close, and your enemies closer", is applicable not only to personal relationships but business relationships as well. While I'm not suggesting that you befriend your competitors, it is important that you are cognizant of your competitors' business ventures and methods. Thu, 28 Sept 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE269.html There are a number of ways and locations to purchase domain names, and research and knowledge are keys to making the right decision. Therefore, it is important to know a number of things when purchasing a domain name. Tue, 26 Sept 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE268.html Learn what you need to do to prepare your site for Internet Explorer 7. Thu, 21 Sept 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE267.html I have always been of the opinion that it is better to concentrate on putting my own house in order than to engage in trying to tell others that their's is out of order. But this theory can sometimes be severely tested. Tue, 19 Sept 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE266.html Learn more about building an authority site. Thu, 14 Sept 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE265.html An appealing design will pull people into your web site, but it's the content that will make them stick and become buyers. In other words: Pictures tell, but words sell. That's why your content is one of the most important elements of your web site. Tue, 12 Sept 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE264.html Here are 10 not-always-so-obvious ways to promote your Web site. Thu, 7 Sept 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE263.html Learn more about the basics of AJAX programming. Tue, 5 Sept 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE262.html Correctly choosing the keywords that your website wishes to compete on is the single most important aspect of a search engine optimization campaign. Proper keyword selection can provide your business with an extremely solid foundation to build. Thu, 31 Aug 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE261.html Learn how to write for the web. Tue, 29 Aug 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE260.html Web analytics is a quantitative indicator of behavior of visitors to a website. But how can it help you? Thu, 24 Aug 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE259.html Here are a few tips to help evaluate a site before you invest in their sales and marketing packages. Tue, 22 Aug 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE258.html Search engine optimization is all about taking your site to the top of search engine rankings. Wanna be left out? Thu, 17 Aug 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE257.html SEO is becoming increasingly important to all who look to do business and use the Internet as a marketing tool. It is the path in which your market finds your offering. It has become almost a necessity for businesses to incorporate... Tue, 15 Aug 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE256.html Making sure that your websites are fully crawlable is a key component for any search strategy, especially if you want your sites to rank well for multiple related keyword phrases or different products. Here are a few tips... Thu, 10 Aug 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE255.html Search Engine Rankings. Everyone wants to be number one, and there are millions of web sites out there. So how do you become number one and stay there consistently? Tue, 8 Aug 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE254.html Many SEOs quickly learn why they need a linking strategy. They know now that links from other web sites pointing at theirs are improving their page ranking. Learn how links generate traffic. Thu, 3 Aug 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE253.html Read about the benefits of using RSS to dynamically update websites. Tue, 1 Aug 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE252.html 10 of the most important SEO design tips for webmasters and siteowners. Thu, 27 Jul 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE251.html While almost anyone can have a web site these days it's much harder to have a good website. From design aspects to readable content many sites fall flat. Below I've arranged a Top 10 list, because everyone loves a Top 10! Tue, 25 Jul 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE249.html There are many factors involved in getting a website ranked high in the search engines, including good, relevant content that gives visitors the information they are searching for along with strong link popularity. Tue, 18 Jul 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE248.html If Content really is King as the search engines will have us believe then the Queen must be struggling to get a word in edgewise. Thu, 13 Jul 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE247.html Most SEO campaigns fall flat on their faces and totally fail to achieve the objectives they were set out to accomplish. Here are the three most common reasons for failure. Tue, 11 Jul 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE246.html A description of the advantages that you can gain by getting your site indexed before you launch. Thu, 6 Jul 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE245.html We have heard a lot about the importance of valid html recently, how it's more stable for browsers, and how it will make your site easier to be indexed by the search engines. Tue, 4 Jul 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE244.html Running a small business or launching a start-up company is very time consuming. Most of the time it feels as if there aren't enough hours in the day to get the job done. Thu, 29 Jun 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE243.html Many people go online to carry out banking transactions, shop, check e-mail, and catch up on news. That's why it's more important than ever to protect your identity while surfing the web. Tue, 27 Jun 2006 10:00:00 +0100 (CET) http://www.entireweb.com/newsletter/archive/2006/ISSUE242.html If you have selected a suitable affiliate program to join, and you are keen to start ea